Phero is a Cultural Architect based in Chicago specializing in exclusive experiences, unique product, and original content. His goal is to impact a brand’s messaging, target audience, perception, and consumer loyalty. Dedicated to fusing artistry and culture with an emphasis on diversity.

“My simple good is nature, peace, and joy because feeling peaceful makes me calm, relaxed, and happy. My simple good was inspired by nature and laughter of my friends. I depicted this in my work by taking a photograph of flowers in a garden. I plan on using my meaning of the simple good to improve my community and change the world by spreading joy and peace. This is important to me because it makes me calm and gives me joy.” 

 —  Alex L., 6th Grade Little Village

• 400gsm Heavyweight Organic Cotton with brushed interior
• 100% organic cotton body and recycled poly ribbing comprising 20% of the garment
• Reverse flatlock stitching to reduce bulk and increase durability
• 4" wide, double folded, flat-knit side ribbing for added flexibility
• Adjustable drawstring hood with front kanga pocket
• Tear away neck labels for customization
• Standard Fit
• Pre-shrunk and treated to ensure minimal shrinkage